PILLAR 01 · FIND
GEO
Can an AI system find and cite you? When ChatGPT, Gemini, Perplexity, or Claude answers a question in your market, does your business appear in the answer — with the details right?
ACTOR: THE MODEL, AT ANSWER TIME
AGENTIC AWARENESS
Chart
the Current.
AI systems now decide who gets found. People still decide who gets chosen. And this summer, agents began deciding who gets booked.1 We score all three — separately — and build until each one holds.
FIND→CONVERT→TRANSACT
I THE THREE PILLARS
Three questions decide
whether you win the job.
Each has a different actor, a different failure mode, and a different fix. That's why we score them independently — a strong average hides a fatal weakness.
PILLAR 02 · CONVERT
CRO
Can a human convert once they land? Clear next step, credible proof, a mobile path that doesn't fight them. Being found means nothing if the visit dies on the page.
ACTOR: A PERSON
PILLAR 03 · TRANSACT
Agent Readiness
Can an agent act — book, quote, buy — on a person's behalf? Structured data an agent can parse, forms and booking paths it can complete, a phone line it can navigate. In real time.
ACTOR: AN AUTONOMOUS AGENT, REAL TIME
GEO gets you named in the AI's answer. Agent Readiness is what happens ninety seconds later — when the user says "ok, book it." A business can win the citation and still lose the job.
AGENT READINESS · SCORE BANDS
CLIENT-FACING SCALE
85–100AGENT-TRANSACTABLEAn agent can complete the job end to end
70–84AGENT-LEGIBLEReadable and mostly actionable; friction at the close
50–69AGENT-VISIBLE"Agents see a brochure, not a business"
30–49AGENT-BLOCKEDSomething structural stops the transaction
0–29AGENT-INVISIBLEAgents can't establish what you sell or how to act
II THE ENGAGEMENT
Four phases,
in working order.
Every engagement starts with the Marketing + GEO Scorecard — GEO, CRO, and Agent Readiness scored independently across eight categories per pillar. The scorecard sets the sequence; the phases do the work.
1
FOUNDATION
Technical groundwork: crawlability, structured data, entity hygiene, and the AR-1 agent-access unblock — removing whatever structurally stops an agent from reaching you.
AR-1 UNBLOCK SHIPS IN WEEK ONE
2
CONTENT & STRUCTURE
The pages, answers, and structured facts that models cite: service and location coverage, question-shaped content, and data marked up so a machine gets it right.
3
CONVERSION
CRO and agent UX in one development pass: forms, booking paths, and proof that work for a person on a phone and an agent in a session — built once, not twice.
4
AUTHORITY & MONITORING
Citations earned, share of voice tracked, quarterly re-scores on all three pillars, and live call testing so the phone path holds up when an agent dials it.
FLAGSHIP AUDIT
Marketing + GEO Scorecard
Three scores, never blended. Where the models cite you and where they don't, where visitors stall, and exactly what an agent hits when it tries to transact — with the ranked fix list.
FULL ENGAGEMENT
AI Visibility & GEO Proposal
The four phases above, sequenced from your scorecard and scoped to your market. Foundation through monitoring, with quarterly re-scores as the progress report.
FOR REGULATED ADVERTISERS
State Ad-Compliance Audit
Legal-advertising compliance review for firms whose marketing is itself regulated — claims, disclaimers, and referral-rule exposure. State rulebooks codified per engagement, wherever you operate.
PRODUCTIZED RESEARCH
Report Factory
Five fixed-scope paid reports for buyers who need the intelligence without the engagement. Detailed below.
Every engagement is scoped up front and billed phase by phase. Stop at any phase — each one ends in a verifiable deliverable. No per-lead pricing, no per-booking pricing, no percentage of outcomes — in any state.
III REPORT FACTORY
Five instruments,
fixed scope.
Productized research with a defined deliverable and a defined price. Commission one by email; scope and turnaround confirmed before any work starts.
R·01
Agency Gap Report
Where a marketing agency's own clients are invisible to AI systems — the gap between what's billed and what the models actually see.
FOR AGENCIES
R·02
Diligence Market Scan
AI-visibility and demand signals for a target company and its competitors, packaged for an acquisition or investment decision.
FOR BUYERS & INVESTORS
R·03
SaaS Traffic Dossier
How AI answers are reshaping a SaaS category's discovery: which products get cited, for which jobs, and where the openings are.
FOR SAAS OPERATORS
R·04
LocalGrade Scorecard
The three-score audit — GEO, CRO, AR — applied to a single local business, graded against the businesses its market actually cites.
FOR LOCAL OPERATORS
R·05
Franchise Territory Report
AI share of voice by territory across a franchise system — which locations the models recommend, and which are dark on the map.
FOR FRANCHISORS
IV WHO WE SERVE
Eight local verticals.
Three are already getting the call.
At Google I/O, Google announced agentic booking and AI that phones businesses on users' behalf — starting with home repair, beauty, and pet care, rolling out across the U.S. this summer.1 If you're in a calling-wave vertical, an agent may already be your next inbound call.
CALLING WAVE · HOME REPAIR
HVAC & PLUMBING
Emergency intent, agent-dialed calls, and booking paths an agent can finish.
CALLING WAVE · HOME REPAIR
ELECTRICAL & ROOFING
Quote requests with structured scopes — parseable by the person and the agent.
CALLING WAVE · BEAUTY
MED SPA & SALON
Service menus, practitioner availability, and bookings agents can hold.
CALLING WAVE · PET CARE
VETERINARY
Appointment types, urgency triage, and after-hours paths agents can read.
DENTAL
Procedure-level visibility and new-patient paths that survive the handoff.
PILATES · FITNESS · WELLNESS
Class schedules and intro offers structured for citation and sign-up.
AUTO REPAIR
Service and diagnostic coverage the models can match to the symptom.
LEGAL
Practice-area visibility plus the ad-compliance audit built to your state’s rules.
Highlighted tiles mark the verticals in the first agentic-calling wave. Everyone else is next in the queue — the scoring and the fixes are the same; only the urgency differs.
V B2B MANUFACTURING
The agent isn't booking an appointment.
It's sourcing a part.
Procurement is becoming agent-mediated. When a sourcing agent evaluates suppliers, it isn't persuaded by your homepage — it's parsing whether it can establish capability, tolerance, certification, lead time, and a path to a quote. Manufacturing gets its own scorecard categories because the transaction is different.
- RFQ paths an agent can complete — a structured request-for-quote flow, not a "contact us" dead end.
- Spec sheets as parseable data — capabilities published as structured facts, not scanned PDFs.
- Tolerance, capability & material tables — in markup a sourcing agent can read and compare.
- Certifications, stated plainly — ISO, AS9100, ITAR registration: machine-verifiable, on the page.
- Lead times & MOQs published — the two numbers every sourcing query filters on first.
- A programmatic front door — as standards like the WebMCP proposal mature (a Chrome 149 origin trial today), suppliers will be expected to expose quoting and capability data to agents directly. We build sites ready for that door.5
ISO 9001
AS9100
ITAR
IATF 16949
VI THE WATER IS MOVING
Dated, sourced,
and already underway.
We don't trade in vibes. Four verifiable markers of where discovery and transaction are heading — vendor and date on every one.
MAY 19, 2026 · GOOGLE I/O
Google announced agentic booking and AI that calls businesses on users' behalf in home repair, beauty, and pet care — U.S. rollout summer 2026. The phone is ringing; the caller is software.1
SOURCE: GOOGLE I/O KEYNOTE
APRIL 1, 2026 · WEB.DEV
Google's own developer guidance now includes "Build agent-friendly websites" — first-party instructions for making sites that agents can read and act on.2
SOURCE: WEB.DEV, LAST UPDATED 2026-04-01
JUNE 22, 2026 · CHROME 150+
Lighthouse shipped an Agentic Browsing category — currently informational and unbenchmarked, but agent-readiness is now literally in the audit tooling.3
SOURCE: CHROME LIGHTHOUSE ANNOUNCEMENT
SEPTEMBER 15, 2026 · CLOUDFLARE
Cloudflare's AI traffic controls (July 1, 2026) begin evaluating multi-purpose crawlers on all behaviors. A legacy "block AI bots" setting will also block Googlebot, Applebot, and Bingbot — a misconfiguration that can take you off every map at once.4
SOURCE: CLOUDFLARE, JUL 1 2026 / EFFECTIVE SEP 15 2026
VII THE CHARTS
Three plates.
Choose your heading.
The rest of the voyage, drawn to scale: how the measurement system works, why this summer changed the stakes, and what a machine sees when it reads this site.
VIII GET YOUR POSITION
Found. Chosen. Booked.
Start with the scorecard: three scores, eight categories per pillar, and a ranked fix list. Scoped up front, billed by phase, no surprises.
OPEN WATER · SERVING ALL 50 STATES
IX THE DECK BOOK
Request the audit.
Log your position below. We score GEO, CRO, and Agent Readiness — eight categories per pillar — and reply from info@cortexnavigation.com within one business day. Scoped up front, billed by phase, no surprises.
Received.
Your position is logged in the deck book. We'll reply from info@cortexnavigation.com within one business day — with your three scores in hand.
SOURCES & NOTES
- Google I/O keynote, May 19, 2026: agentic booking and AI calling businesses on users' behalf in "home repair, beauty or pet care," U.S. rollout summer 2026.
- Google, "Build agent-friendly websites," web.dev — last updated April 1, 2026.
- Chrome Lighthouse "Agentic Browsing" category, announced June 22, 2026 (Chrome 150+). Informational and unbenchmarked; no scoring weight at this time.
- Cloudflare AI traffic controls, July 1, 2026; from September 15, 2026, multi-purpose crawlers are evaluated on all behaviors.
- WebMCP is a proposal in origin trial (Chrome 149) — not yet a shipped standard. We build toward it; we don't claim it's here. Related housekeeping: llms.txt adoption sits at 8.7% of the Tranco top 1,000 (Rankability, June 2026), and Google states Search doesn't use these files — worth having, never a headline fix.